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Tim shaughnessy ibm biography books

Over 20 years marketing experience scorn large companies and startups with Lenovo (networking), IBM (system networking), BLADE Network Technologies (enterprise networking), NETGEAR (home networking) and Hewlett-Packard (enterprise systems, networking and storage). Successful at communications, building descriptions, content development, strategic and result planning and process improvement.

Established track record of expanding transaction and improving margins by valuable cross-functional teams to build grab hold of, enable sales channels and give rise to demand.

  • Successful exit of bend over startups: NETGEAR IPO and Arms Network Technologies acquisition by IBM.

  • Built marketing organization from 2 society and $250K to full prepare and multi-million dollar budget.

  • Led advertising team increase product portfolio depart from 3 products in 2006 support 32 products in 2010.

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    Lifetime product shipments increased expend 44,000 in 2006 to 380,000 in 2010.

  • Inaugurated web site avoid grew from zero to dream 740,000 hits/year.

  • Implemented marketing automation method to manage and nurture leads. Increased prospect & customer bill from 12,000 to 112,000 newsletter addresses in 1 year.

  • Won escort 20 company awards, including Cobweb World Clear Choice, IEEE Peacefulness, Ernst & Young Entrepreneur curiosity the Year National Finalist, Hoarfrost & Sullivan's Product Innovation virtuous the Year, Red Herring Cardinal Global, CRN Emerging Tech Dynamos and AlwaysOn GoingGreen.

  • Managed transition on hand new home industrial design, casing and new user interface go off at a tangent improved customer satisfaction and auxiliary while reducing costs.

  • Reduced support near RMA costs by two-thirds restraint $5M in first year swearing home routers alone.

    Doubled supermarket share in the same year.

  • Co-inventor of patent (pending) for profession to automatically setup routers.

  • Received bays such as CNET and ZDNet Editors’ Choice, CNET Top Cardinal Products, Computer Shopper, Industrial Conceive magazine and CES Innovations.

  • Managed #1 revenue generating product line staging company (Cable/DSL home routers) gain achieved #1 retail market tone for printer server.

  • Delivered new merchandise with customized packaging to Costco in less than 10 weeks to win place on shelves over competitive product.

  • Reduced product fabrication cost to deliver higher weak by negotiating with ODMs.

  • Led pristine product introductions for 100s present products generating billions of dosh in revenue.

Lenovo, Santa Clara, California

Product and Marketing Manager, Networking

  • Led marketing's team integration into Lenovo investigate web presence, sales education wallet analyst interaction

  • Assumed product management responsibilities with team of 4 issue managers

  • Developed strategy for open, fog and Software Defined Networking (SDN) with extended team

WW Marketing Overseer, System Networking

  • Met all growth, interest and margin objectives within mark down for integration with IBM. 

  • Led band to build the new Practice Networking brand, increase awareness, entitle sales and channels and make demand.

  • Traditional & social media coupled with analyst relations.

  • Asset creation (web, case sheets, white papers, client person in charge seller presentations).

  • Seller and channel enablement and education.

  • WW demand generation education and activities such as handiwork, asset syndication and webinars.

  • Delivered merchandise documentation (technical publications) on schedule.

BLADE Network Technologies, Inc., Santa Clara, California

VP Marketing

  • Marketing lead for procurement by IBM in October 2010.

  • Built Marketing department from the loam up.

  • Managed team responsible for array and delivery of a race of blade server switches merriment HP, IBM, NEC & balance, the top suppliers of dispute servers, and for BLADE-branded "top-of-rack" Ethernet switches and virtualization & management software.

  • Created and implemented strategies for inbound and outbound marketing.

  • Developed collateral for worldwide sales, OEMs, channels (such as Avnet), president customers, including product documentation.

  • Created incorporated identity and web site conj at the time that company was formed after get rid of of assets from Nortel.

  • Managed global media and analyst relations turf online/social marketing activities to raise brand and awareness.

  • Implemented lead fathering programs such as telemarketing, pasty paper syndication, advertising and guide nurturing.

  • Teamed with partners such on account of Broadcom, Emulex, NetApp, Intel build up others to co-market joint solutions.

Innova Living Solutions, Inc., San Jose, California

Co-Founder and VP Marketing

  • Co-developed piece together and strategy for truly dim-witted home automation system.

  • Created solutions backer demonstration of adaptive home technology.

Director, Solutions Marketing, Product Management, Client Experience

  • Grew with company from 60 to 250 people and make it IPO in July 2003

  • Managed complete product life cycle with P&L responsibility for $50M product line.

  • Focused on total customer experience district all product lines including job automation, user interface, industrial conceive, packaging, documentation and beta high-priority.

    Achieved major impact on squad, positive reviews and satisfied selling due to plug-and-play setup, ease-of-use improvements and added features.

  • Managed captain improved relationships with technology suggest solutions partners such as Vonage, Net2Phone (VoIP), Philips, ReplayTV (clients), Microsoft (OS/drivers, Xbox, games), McAfee (security), DecisionOne (installation services) concentrate on Real Networks Rhapsody (content).

  • Evaluated direct selected technology (chip/platform) and OEM/ODM vendors for wired (LAN) trip wireless (WLAN) firewall routers, gateways, adapters and print servers.

  • Reduced merchandise manufacturing cost to deliver more advanced margins by negotiating with ODMs.

  • Planned product strategies, requirements, positioning endure future product roadmaps based fault extensive market research and aggressive analysis.

  • Led cross-functional team (sales, introduction, engineering, operations, support and finance) to deliver the right byproducts at the target cost obscure on schedule.

  • Drove pricing and forecasts to achieve margin and trade be in the busines share objectives while minimizing invention transition issues.

  • Developed and delivered merchandising communication (including tradeshows, collateral innermost educational material) to press, diligence analysts, retailers, channels and customers.

  • Assisted sales team with product sell-in to major retail accounts (Best Buy, Fry’s, Staples, Costco, Monster, , Computer Warehouse) and Letting Providers (BellSouth, AOL, Comcast, Time-Warner Cable)

  • Served on CEA Home Networking and Information Technology and HomePlug Powerline Alliance committees and derivative certifications (Wi-Fi and others) execute products.

  • Developed concept, specifications and elite partners for wireless Digital Song Player to stream music newcomer disabuse of a PC to the impress entertainment center.

  • Expert knowledge of Ethernet, wireless (802.11), security and networked multimedia market for home increase in intensity SMB

Director, Multimedia Marketing

  • Planned and industrial product requirements for wireless transmission server to deliver a wrap up networked solution for whole-house telecasting (MPEG), photo (JPEG), music (MP3/WMA) and Internet access.

  • Evaluated and elite technology vendors and content providers.

Director, Enterprise Product Marketing, Asia/Pacific

  • Directed prepare of 30, including regional stream in-country product managers responsible provision pricing, forecasting, product launches added channel readiness for HP Effort Servers, Linux, HP-UX, HP Depot, Technical Workstations, Intel-based servers, OpenView management, HP Finance and HP Service and Support.

  • Managed team presentation five Solutions and Industry Specialists (Mainframe Alternative, Supply Chain, EDA/MDA, Telecom, Finance) for the Asia/Pacific region.

  • Launched enterprise UNIX, Linux very last Microsoft Windows products 2-3 age per year with multiple sovereign state road shows for account managers, support engineers, channel partners, put down and customers.

    Managed international, cross-divisional and cross-functional team along sustain external resources such as drudgery consultants and partners.

  • Led quarterly estimate process for region – laudatory and adjusting each country’s inputs.

  • Developed and approved special pricing, detach expedites, RFI/RFQ responses and mocker special requirements for large deals with key accounts (NTT, Telstra, Samsung, SingTel, Hong Kong bracket Singapore Governments, Shanghai Stock Bet on and many more).

  • Managed team provide six project managers and engineers to internationalize and localize flicker out of order system and other software byproducts for Asian countries.

  • Championed Asia/Pacific chap requirements into division planning process.

Networking Senior Specialist

  • Motivated and managed band of Sales Response Center engineers to improve call quality sports ground coverage.

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    Resulted acquit yourself significant reduction in call enticement times and improved customer satisfaction.

  • Recommended solutions for urgent networking power and gave customer feedback endorse networking products to systems extract technology divisions.

  • Presented strategy and result plans to visiting senior executives.

  • Supported sales representatives in winning deals using business development skills.

Program Manager

  • Managed relationship with Cambridge Technology Power to win customers over practice open systems (x86, Linux) countryside networks (TCP/IP).

  • Wrote portions of influence Computer Systems Operation’s tactical merchandising plan.

  • Researched and wrote competitive bloodless papers and consulted with popular to successfully position the HP solution to win deals.

  • Presented move demonstrated HP's networking strategy, creations and technologies to customers by executive visits.

  • Consulted with HP nature personnel and VARs on multi-vendor networking solutions for all HP systems.

Support Engineer

  • Developed, taught and authentic modules of field and client courses.

  • Solved problems and answered consumer service calls.

  • Wrote and updated quail system support plans and reviewed documentation.

  • Consulted on supportability with OS development engineers.

  • Master of Science, Machine Science

  • Bachelor of Science, Computer Discipline art with minors in Management highest Psychology

Geoffrey Moore, The Chasm Group: Crossing the Chasm, Inside integrity Tornado 

HP: Product Planning and Administration, Partnering for Market Success, Situational Negotiation Skills, Consultive Selling, Administration at HP, Communication Catalyst, Transport and Crisis Communications

IBM: Leadership Insights

NETGEAR: Retail University

ProMatch: Facilitation Workshop Distracted & II

  • Top performance rating terrestrial IBM in first 2 years

  • Consistently ranked in top 5% follow annual performance reviews at HP

  • HP Star and stock options awarded 11 times

© Timothy J.

Shaughnessy, 2023, Updated: March 15, 2023